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Amazon announced Tuesday that it is rolling out Amazon Now to dozens of cities, which it described as an "ultra-fast delivery service." Photo: Courtesy of Amazon
Amazon is pushing deeper into "instant retail" with a new 30-minute delivery service, escalating its speed race with Walmart, Target and delivery apps.
Why it matters: Retailers once competed to deliver in days, then hours. Now the race is to fulfill last-minute orders almost instantly — reshaping how consumers shop for everyday items.
