UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELLERS TAKE A MORE MEASURED APPROACH
Travel’s go-to data-based trend report releases a first-ever summer edition — Unpack ’26 Summer: The Trends in Travel
Today, Expedia Group released Unpack ’26 Summer: The Trends in Travel, the latest edition of its industry-leading report, revealing how travel behaviour is shaping summer travel decisions.
Demand for domestic travel is dominating summer vacation planning. Social conversation about domestic vacations has increased by 77% year-over-year globally, and 53% of Canadian travellers are planning a domestic trip this summer.* From major sporting events and concerts to reading escapes and screen-inspired travel, Unpack ’26 Summer builds on insights from the flagship Unpack ’26: The Trends in Travel™ report to highlight where travellers are headed this summer. Each trend is backed by first-party data from Expedia®, Hotels.com®, and Vrbo® as well as insights from travellers and social listening.
“This summer, travel isn’t slowing down — it’s being reshaped,” said Melanie Fish, Vice President, Global Public Relations, Expedia Group. “As major global events and rising costs influence decisions, travellers are either staying closer to home or seeking out destinations where they can get more for their money.”
