A few years ago, it was easy to assume cybersecurity was “mature.” Big vendors had stacked product suites, companies had security teams, and every board deck seemed to include the same familiar words: firewall, antivirus, SIEM, and compliance. From the outside, it looked like the market was crowded and that someone had already chosen the winners.
Then reality kept interrupting the story.
Breaches didn’t slow down. Cloud adoption accelerated. Remote work became normal. IT environments got messier: more apps, more vendors, more identities, and more “quick fixes” that turned into permanent infrastructure. And now, investors are looking at a different question: not “Who has the best tool?” But, “Who helps organisations understand what’s actually exposed right now?”
That shift is a big reason attack surface management startups are suddenly getting serious attention.
The modern enterprise is leaky by default
