When the founders of a mental health app for men called Mental saw that one feature — AI interactive audio — was resonating wildly with their users, they knew they were onto something.
And so the idea for a new, and hopefully safer, kind of AI therapy app was born, which they called The Path, co-founder and CEO Anson Whitmer tells TechCrunch.
Then famed author and motivational speaker Tony Robbins grew so enamored with this startup; he scooched in as a co-founder.
The Path has now raised $14.3 million in seed funding led by Prime Movers Lab (where Robbins is a partner), with participation from speed skater Apolo Anton Ohno, boxer Deontay Wilder, and Designer Fund.
After Prime Movers invested, Robbins began chatting with Whitmer and co-founder Tyler Sheaffer on small stuff like branding, but as his enthusiasm and ideas for the app grew, they offered to bring him in as a co-founder. The author has since helped shape The Path into a therapy-plus-coaching app that taps into Robbins’ popular self-improvements methods.
