Pacific Music Group has launched Family Style Records, a new Hip-Hop imprint led by MC Jin, debuting alongside Jin’s new single, “Humble Flex,” in celebration of AAPI Heritage Month.
The label launches with a four-act roster: MC Jin alongside Korean sibling duo Lil Cherry and Goldbuuda, 13-year-old Indonesian rapper Nada (Nada Askana) – who has signed a 360 deal with PMG – and Brooklyn-bred Chinese-American rapper Khantrast, who joins for exclusive Asia management. Lil Cherry and Goldbuuda are set to drop a collaborative single, “Dress2Kill,” in early June.
“The idea of everyone coming together for a meal really captures the spirit of what Hip-Hop means to me. With the launch of the label, our goal is to provide artists an opportunity to continue cooking up authentic flavors for the world audience. Family Style. Everybody eats!” said MC Jin.
Family Style Records operates under PMG, the Hong Kong-headquartered entertainment company co-founded in 2025 by Ne-Yo, MC Jin, Sonu Nigam, and Jonathan Serbin. The imprint is focused on boundary-pushing Hip-Hop voices from across Asia and the diaspora.
“MC Jin and PMG share a vision about Hip-Hop’s rise in Asia, and Jin’s own involvement has been a big part of that. With Asian style and culture already influencing global Hip-Hop trends, this market is set to become a global force within this decade,” said Serbin, who previously served as Co-President of Warner Music Asia.
