Apple rejected over 2 million applications from entering the App Store in 2025 and blocked over 1.1 million fraudulent accounts from being created.
These actions, a result of AI use combined with human review, led to the prevention of over $2.2 billion in potentially fraudulent transactions, the company says. Over the past six years, the company has prevented over $11 billion in potentially fraudulent transactions.
“Apple’s protections not only prevent harm to users, but also allow developers to thrive in a global marketplace. Today, the App Store is a global destination that welcomes over 850 million weekly visitors across 175 storefronts,” Apple said.
In addition to preventing 1.1 million fraudulent account creations, the company last year deactivated 40.4 million accounts for fraud and abuse.
The company also rejected over 138,000 developer enrollments in 2025, and terminated 193,000 developer accounts suspected of fraudulent activities.
