MADRID — SAP SE (NYSE: SAP) today announced at the SAP Sapphire event that Ericsson is moving from AI experimentation to enterprise-wide execution by building a unified business data fabric with the SAP Business Data Cloud solution.
The approach enables the company to scale AI use cases across the business, accelerate decision-making and deliver measurable operational impact. By combining a governed data foundation with the Joule solution and this foundation, Ericsson is creating the enterprise architecture needed to make AI trusted, repeatable and scalable across its global operations.
Ericsson, which celebrates its 150th anniversary this year, provides mobile network infrastructure across 180 countries, with more than 40% of the world’s mobile traffic passing through its networks. As AI becomes central to both its technology road map and how it runs the business, Ericsson has prioritized building a strong, governed data foundation to support scalable and trusted AI.
“Once you scale AI, it stops being an AI problem—and becomes a data problem,” said Esra Kocatürk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson. “That’s why we invested early in a business data fabric. With SAP Business Data Cloud, we can define what data means once—from revenue to market structures and access rules—and apply it consistently across the enterprise. That’s what allows us to scale AI in a way that is trusted, repeatable and delivers real business value.”
