Enterprise deals worth €280k: How EU data residency fixed our sales problem
When enterprise prospects start asking about data sovereignty, you know you've hit a growth ceiling. A marketing automation platform I worked with recently learned this lesson the hard way, watching €400k in deals disappear because their infrastructure sat in AWS us-east-1.
Here's how we solved it while cutting cloud costs by 35%.
The technical debt behind lost deals
The platform served 2,000 customers with €8M ARR, running a standard microservices setup on AWS. Everything worked fine until enterprise sales calls revealed a pattern:
