The EU AI Act has been on the calendar since 2024. The deadline most teams have to actually plan for is August 2, 2026, when high-risk AI system obligations start applying. If you are shipping AI into the EU, this is the post you need before that date.
This is not a legal explainer. It is a list of what you have to put in place, with the article number next to each measure, and an honest map of which ones RootCX helps with.
What the AI Act is, in 4 lines
Regulation (EU) 2024/1689. Entered into force August 1, 2024. Risk-based: it classifies AI systems into 4 tiers and assigns obligations per tier. It applies to providers (whoever puts an AI system on the market) and deployers (whoever uses one professionally), regardless of where they are based, as long as the output is used in the EU.
That last part is what catches teams outside Europe. You are based in San Francisco, your customers are in Germany, the Act applies.












