South African author and journalist, Redi Tlhabi.

South African pharmacy retail giant Dis-Chem is facing intense public scrutiny and mounting calls for a consumer boycott following a highly charged social media feud involving a major shareholder and prominent author and journalist Redi Tlhabi.

The controversy erupted on X during a heated dispute over the conflict in Gaza and related philanthropy, which quickly degenerated into personal attacks.

Mark Saltzman, a major Dis-Chem shareholder and the son of the company’s founders, Ivan and Lynette Saltzman, publicly targeted Tlhabi during the exchange, invoking financial support linked to his family and the Dis-Chem Foundation to discredit her.

A screenshot of the tweet from the now-deleted X account.