According to Colin Timmis, regional director for Europe, the Middle East, and Africa at Xero, the shift reflects a growing emphasis on making informed business decisions through a combination of digital tools and professional guidance.
South African small businesses are increasingly embracing digital technology and expert financial advice to strengthen resilience and improve decision-making as they navigate a challenging economic environment.
This is according to the 2026 Xero State of Small Business Report, which found that while most small and medium-sized enterprises (SMEs) are prioritising stability over rapid expansion, many continue to deliver strong financial performance.
The report showed that 80% of small businesses recorded revenue growth over the past year, while 75% reported increased profits. However, instead of pursuing aggressive growth strategies, 84% of businesses indicated they were focused on steady growth and operational stability.
According to Colin Timmis, regional director for Europe, the Middle East, and Africa at Xero, the shift reflects a growing emphasis on making informed business decisions through a combination of digital tools and professional guidance.
