Apple SVP of Services and Health Eddy Cue has been chosen as this year’s recipient of the Entertainment Person of the Year Award, which will be presented next month at the Cannes Lions festival. Here are the details.

’Cue has been instrumental in building Apple’s globally influential entertainment ecosystem’

Every year, Cannes Lions International Festival of Creativity recognizes the best creative work, advertising campaigns, and talent from across the global marketing and communications industry.

Apple is no stranger to the festival, having received some of its top honors over the years, including Creative Marketer of the Year in 2019 and 2025, as well as recognitions for campaigns such as “Shot on iPhone,” “Welcome Home,” and “Relax, it’s iPhone.”

This year, the festival will take place from June 22 through June 26, with the first shortlists expected to be published on June 20.