Starbucks stock is trading at elevated levels. Where are SBUX shares going?
What Is Starbucks’ Turnaround Plan?A recently filed Form 8-K dated May 13 expands Starbucks' "Back to Starbucks" turnaround plan, including the elimination of 300 U.S. corporate roles across marketing, human resources, and supply chain, plus regional office closures in Atlanta, Chicago, and Dallas. The company expects about $400 million in restructuring charges, including roughly $120 million for employee separation benefits.Despite these reductions, the company is pivoting toward a new Nashville operations hub, where state officials are currently debating a $30 million incentive package to support the expansion. While immediate costs remain substantial, the market's neutral reaction suggests investors are weighing these short-term charges against the potential for long-term operational efficiency under current leadership.Starbucks Stock: Key Technical Levels To WatchStarbucks is still in a clean longer-term uptrend, trading above its 20-day, 50-day, 100-day, and 200-day moving averages, with the 20-day SMA above the 50-day SMA and a golden cross (50-day above 200-day) that formed in January. That stacked alignment typically signals buyers have been stepping in on pullbacks, especially since the March swing low, even as price cooled after the May swing high and May 52-week high.Momentum is the key near-term question: MACD is below its signal line with a negative histogram, which points to upside pressure fading versus the prior upswing. In plain terms, when MACD sits below its signal line, it often means the trend can keep rising, but it may need consolidation or a fresh catalyst to re-accelerate.
