Intercom has been the default answer to "what should we use for customer support?" for over a decade.
But default answer and right answer aren't the same thing — especially if you're a B2B startup with a small team and real customers who expect fast, contextual support without the enterprise overhead.
Here's an honest side-by-side. Not a takedown of Intercom — it's a great product. But a genuine look at where each tool fits, and where it doesn't.
Pricing
Intercom: Starts at $74/seat/month. A 3-person support team costs $222–$417/month before add-ons. Fin AI agent is billed at ~$0.99 per resolved ticket on top of that.
