A California judge has given Kars4Kids 30 days to either take its ads off the air or update them to disclose its affiliations to a Jewish charity based in the Northeast.
Kars4Kids advertisements, like this TV commercial on a hot-pink set, feature children turning the charity's phone number into a catchy jingle. But they do not disclose that most of the proceeds go to a Jewish nonprofit that supports programming for young adults.
Kars4Kids/Screenshot by NPR
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Kars4Kids/Screenshot by NPR
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