The ARB gave the greenlight to a brandy advertisement featuring actor Ian Roberts following complaints that it promoted excessive drinking.
Two members of the public have lodged complaints with the Advertising Regulatory Board (ARB) over a brandy advertisement that they believe promotes excessive drinking. The advert's slogan was: “The more you get, the happier you are”
According to the complainants, the advert promoted excessive drinking, as it linked alcohol to happiness.
The ARB, however, found the commercial did pass muster as it did not actively encourage irresponsible drinking, as the characters in it were not shown to be drunk or behaving recklessly.
While the ARB’s directorate dismissed the complaints, it commented that this commercial could have been more thoughtfully scripted in this regard and called on the advertiser to proceed cautiously with future commercials.
