DataDome debuts Priority Protect, a virtual waiting room built for AI shopping agents
Bot and agent trust management company DataDome SAS today launched Priority Protect, a virtual waiting room product designed to sort human shoppers, authorized artificial intelligence agents and malicious bots before they reach the front of the queue during high-demand sales events.
The product extends DataDome’s existing bot detection engine into queue management, classifying every request in real time and applying separate access policies for humans, trusted AI agents and bots.
The release is seeking to address the issue where retailers and ticketing platforms are confronting a shift in how flash sales actually unfold. Traditional virtual waiting rooms were built to absorb scalability spikes from human shoppers refreshing a page. AI agents, by contrast, do not refresh but instead run continuously, react to inventory changes in milliseconds, and can hit a checkout flow at machine speed the instant a product drops.
DataDome says that during a recent midnight ticket sale for a major sporting event, 31% of queue traffic on its customer’s site was bot traffic, accounting for 2.4 million of 7.8 million requests. The company argues that conventional queue tools, which make a single admission decision when a visitor arrives and then trust the session, cannot tell the difference between a legitimate buyer and an automated agent that changes behavior once inside.
