Charter CFO Jessica Fischer talked up the benefits of her company’s $34.5 billion acquisition of Cox during an investors conference appearance.
“The number priority is being able to deliver our high value products, which includes our mobile and video product, and to do that in our pricing and packaging structure and with the brand and to package all of those together,” Fischer told the J.P. Morgan Global Technology, Media and Communications Conference during a session that was webcast.
“You should expect us to roll all of those things in a pretty short window post-close,” she added about the coming integration. The proposed acquisition of Cox would see the combined entity take the Cox name and use the Spectrum brand name for the consumer market.
And underpinning that integration will be offering higher quality, yet affordable products to retain residential video customers. “It’s about applying our operating strategy, which is about being able to roll higher quality products to our customers, being able to roll them at a value the way that we do in our existing footprint, and using that to generate operating synergies inside of the business,” Fischer argued.
The Charter CFO discussed the cable and broadband giant’s big streaming bundle strategy to combine ad-supported tiers of premium subscription streaming services into Spectrum pay TV packages, and offer them at no additional cost to consumers.
