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Target is transforming its SoHo store starting this fall. Photo: Courtesy of Target
Target is hoping to recapture its inner "Tarjay" — and it's starting with a splashy store redesign in the heart of New York City, the retailer shared exclusively with Axios.
Why it matters: Reimagining the SoHo store is one of the first steps in incoming CEO Michael Fiddelke's strategy to reassert Target's style authority — after years of declining sales and criticism that the brand had lost its cultural cool.
