Porch Group Launches Insurance in Michigan
Porch Group, Inc. (“Porch” or “the Company”) (NASDAQ: PRCH), a new kind of homeowners insurance company, today announced that Homeowners of America (“HOA”) has launched in Michigan, marking the 22nd state in which HOA operates.
This launch supports Porch’s broader strategy to expand distribution and drive premium growth and cash flow over time through its insurance platform.
“We’re pleased to bring HOA’s homeowners insurance offering to Michigan and expand our ability to serve independent agents and policyholders in another important market,” said Matt Ehrlichman, Founder and CEO of Porch Group. “This expansion is another step in executing our growth plan, extending the Reciprocal’s footprint while staying disciplined in underwriting.”
“Opening Michigan is a meaningful milestone for our team and for the agents we support,” said Efram Ware, President of Homeowners of America. “HOA is built around independent agents. We focus on being easy to work with, providing clear underwriting guidelines and target segments, and pairing strong product features and discounts with data‑driven insights that help agents win. We’re excited to start writing in Michigan and to grow alongside our agency partners.”
