TKO Group Holdings Inc. (NYSE:TKO) is absorbing a $30 million loss to host an ultra-exclusive UFC match on the White House South Lawn curated by President Donald Trump, but Wall Street experts tell Benzinga the political spectacle is a calculated gamble that will pay off for the company’s bottom line.
Ultimate Status Symbol For Washington?
A hand-curated ticket from Trump to the custom-built UFC octagon on the White House South Lawn is currently the ultimate status symbol in Washington. But for TKO Group, the parent company of the UFC and WWE, the spectacle comes with a hefty price tag: an expected $30 million net loss for the upcoming second-quarter UFC Freedom 250 event.
While retail investors might balk at the eight-figure expense, Wall Street analysts are looking past the political flash to the underlying fundamentals.
‘Discretionary, Unique’ Global Stage
