Veteran broadcaster Carol Ofori says adaptability and embracing digital platforms have been key to staying relevant in South Africa’s rapidly evolving radio industry.
Award-winning broadcaster Carol Ofori has reflected on how South African radio has transformed over the past two decades, saying resilience and adaptability remain essential for long-term success in broadcasting.
Ofori, whose career spans more than 20 years, has worked across radio, television, podcasting and voice artistry. She said breaking into the industry in the early 2000s required persistence and creativity at a time when aspiring presenters relied on demo tapes, CDs and cold calls to reach programme managers.
“Breaking into radio 20 years ago was a completely different game,” Ofori said.
“There was no social media, no LinkedIn, no easy way to showcase your talent. You had to do your homework, find out who the programme managers were, and then figure out how to get their attention.”
