The move is designed to help men living with incontinence, including those who have been treated for prostate cancer11:29, 20 May 2026Morrisons has revealed that a significant change is being rolled out across its public toilets nationwide. In a statement released today, May 20, the supermarket confirmed it is expanding its support for male customers by introducing an essential facility to men's restrooms for the first time.‌New male sanitary bins have been fitted at Morrisons, making it the first supermarket chain to meet 'The Bog Standard' guidelines launched by Personnel Hygiene Services (PHS) Group and Prostate Cancer UK. These guidelines aim to help organisations understand how to provide support for men managing incontinence, particularly those who have undergone treatment for prostate cancer.‌Morrisons stores across the UK now offer facilities intended to improve accessibility, confidence, and dignity for shoppers experiencing male incontinence. The move is targeted at supporting men living with incontinence, including many who have received lifesaving treatment for prostate cancer.‌The announcement follows the retailer's recent introduction of stoma-friendly toilets in all its supermarkets in March 2026, alongside new NHS messaging on its own-brand bath and shower products designed to help more people spot potential cancer symptoms earlier. In 2025, Morrisons also introduced Sensory Support Boxes in every branch to improve the shopping experience for people with autism, developed in partnership with the National Autistic Society.Earlier this year, athlete and former semi-pro footballer Joe Appiah, who was diagnosed with prostate cancer in 2021, appeared on an episode of Good Morning Britain on ITV to discuss the challenges of male incontinence. He said having bins would have helped him feel more confident about going out when he dealt with incontinence after being diagnosed with prostate cancer.Content cannot be displayed without consent‌One in eight men will develop prostate cancer, and if you're black, that risk rises to one in four. However, early detection means it can be successfully treated. As many as 60% of men who have a radical prostatectomy, where the entire prostate and any cancerous cells are removed, may experience urinary incontinence.Morrisons says an absence of sanitary bins for men is "causing men to miss out on life's everyday activities." Research from PHS Group reveals more than a third of men (34%) said they no longer do their food shopping as a consequence, reports the Liverpool Echo.Through installing specially designed sanitary bins across all its supermarkets, Morrisons now complies with The Bog Standard guidelines. The move forms part of the wider 'Dispose with Dignity' campaign, also led by PHS Group in partnership with Prostate Cancer UK, which seeks to enhance access to sanitary disposal facilities for men living with incontinence.‌David Scott, Corporate Affairs Director at Morrisons, said: "We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence."Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide."‌Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos. It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love."Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they're using toilets in public spaces."Article continues belowMatthew Brabin, CEO of PHS Group said: "We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters."We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence. It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today."