Istanbul Zero Waste Week was officially launched Wednesday in Istanbul, with officials outlining an ambitious citywide environmental campaign that organizers say aims to position Istanbul as a global center for zero waste, sustainability and climate dialogue.

Held under the auspices of the Istanbul Governor’s Office and coordinated by the Zero Waste Foundation, the launch introduced the week’s corporate identity, communication strategy and public awareness campaign aimed at promoting sustainable waste management and environmental responsibility throughout the city.

Speaking during the launch event Zero Waste Foundation President and COP31 High-Level Climate Champion Samed Ağırbaş emphasized the importance of cooperation among institutions and public participation in advancing zero waste goals.

“We will celebrate Istanbul Zero Waste Week together with 16 million Istanbulites,” Ağırbaş said, noting that municipalities, district governorates, public institutions, universities, civil society organizations and private sector representatives across all 39 districts would participate in the June 1-7 events.

“Zero waste is an issue above politics. When this city’s sea is polluted, when this city’s air is polluted, everyone will pay the price,” he said.