Trump’s portrait hits New Delhi traffic as US Embassy rolls out ‘Happy Birthday America!’ rickshaws
NEW DELHI: In New Delhi’s chaotic traffic, where the backs of auto-rickshaws sometimes double as mobile billboards, some commuters are now being greeted by an unlikely face: US President Donald Trump.
Splashed beneath his portrait is the slogan, “Happy Birthday America!”
About 100 auto-rickshaws carrying large images of Trump and the Statue of Liberty have appeared across the Indian capital in recent weeks. In a city where the backs of thousands of three-wheelers are routinely covered with ads for little-known fertility clinics, English-speaking courses and herbal remedies, the American branding stands out.
The unusual advertising campaign was unveiled last month by Sergio Gor, the US ambassador to India. It is part of a broader push by the US to mark the 250th anniversary of American independence, with celebrations, cultural events and public outreach campaigns planned in several countries.
