Launched as a new kind of gun retailer in 2012, the Range USA chain was built to look and feel different from the smaller, unwelcoming shops and gun ranges often associated with the industry.
Its founder and president, Tom Willingham, wanted to make the experience of buying and shooting firearms more mainstream. So he modeled his company on big box chains, striving for bright, comfortable outlets that would be inviting to women, novices and others put off by some older gun stores.
Today, Range USA has bloomed into a formidable brand, with 50 stores in 14 states, a footprint that spans from the Mississippi River to the Atlantic Coast.
But despite efforts to set itself apart, the company is beset with the same vexing problems faced by more traditional retailers. Federal regulators have repeatedly cited its employees for failing at basic protocols designed to help thwart illegal sales, and guns purchased at its stores keep getting recovered by police.
Take the recent killing of Chicago police officer John Bartholomew, who was fatally shot on April 25. The suspect who used a 10-millimeter Glock 29 to shoot Bartholomew was not the original owner of the gun. It was first purchased in 2024, according to investigators, in an illegal transaction at a Range USA store in the northwest Indiana town of Merrillville, a short drive from Chicago.
