MADRID — SAP SE (NYSE: SAP) today announced that Martur Fompak International, a global leader in automotive seating and interior systems, has successfully deployed an autonomous intralogistics model enabled by the Joule solution and embodied AI capabilities from SAP—marking a significant milestone in the company’s journey toward intelligent, AI-driven manufacturing operations.
In an industry rapidly shifting toward AI-powered operations, Martur Fompak International saw an opportunity to reimagine its material flow through the strategic implementation of technology. Building on the efficient, people-driven processes it already had in place, the company partnered with SAP and Humanoid—a UK-based robotics and AI company—to explore how integrating embodied AI–powered robotics could redefine material flow across its automotive manufacturing environment. Using Joule and embodied AI capabilities from SAP, Martur Fompak International now connects production signals and business context directly to autonomous execution, creating a context-aware automation system that prioritizes, picks and delivers materials while adapting in real time to changing business conditions.
Built on SAP S/4HANA and enabled by the SAP Extended Warehouse Management application, the solution enriches humanoid robots with real-time knowledge of tasks, attributes and exception handling. Guided by material data, storage locations, sequencing and production priorities provided via embodied AI, humanoid robots execute material flows across a live automotive manufacturing environment—identifying, transporting and delivering materials to the line while continuously confirming back into SAP solutions. Together with autonomous mobile robots (AMRs), the company has created a fully automated, scalable material flow that boosts throughput, improves accuracy and reduces reliance on manual coordination. By assigning repetitive, non-value-adding and physically demanding tasks to robots, Martur Fompak International is enabling its people to focus on safer, more meaningful and higher-value work that drives productivity and innovation.










