Audio By Vocalize
Traders at Soko Mjinga Market in Nyeri.[File, Standard]
Trust is one of the most important assets that a business can build. It influences whether customers return, whether suppliers choose to work with you instead of your competitors, and whether larger opportunities come your way.
In reality, trust is built through everyday experiences. It appears in simple questions people ask themselves when dealing with your business: Will this business deliver what it promised? Will it respond when something goes wrong? Can it be relied upon consistently?
If the answer to these questions is yes, then the business grows. If the answer is uncertain, opportunities become limited. Business owners often focus heavily on attracting customers, promoting products, and increasing visibility.
