By Jan Gilg

The Era of Business AI has moved well beyond the initial hype. Today, it’s already taking its place at the center of executive decision-making.

According to SAP’s recent AI Has a Seat in the C-Suite survey, nearly two-thirds of executives have integrated generative AI into their decision-making processes or are actively expanding its role. For many of the largest organizations, AI is replacing or significantly bypassing traditional methods.

This shift is happening because business AI is built on a simple truth: the more it’s used, the more valuable it becomes. Each interaction strengthens this “feedback loop,” feeding new information into the system that improves both the quality and the reliability of future recommendations.

Why the feedback loop accelerates growth