Domino $DPZ +1.54%'s announced Monday it will give away $1 million worth of free pizzas if any player on the U.S. national soccer team receives a red card during this summer's World Cup tournament.
To enter, fans must sign up at dominos.com/emergency-pizzas-for-soccer no later than June 10 at 11:59 p.m. ET. Should a U.S. player be issued a red card at any point during the tournament, Domino's will draw more than 60,000 random winners, each of whom will receive a free medium two-topping pizza. Winners must be enrolled in Domino's Rewards and redeem the pizza before Aug. 2, 2026, the company said.
"Soccer gurus know the worst thing to happen in a game is for a player on the team you're rooting for to receive a red card," Kate Trumbull, Domino's EVP and CMO, said in a statement. "If that happens to the American squad, Domino's is here to help ease the pain by giving away Emergency Pizzas."
Domino's is also releasing a limited-edition merchandise line developed with Saturdays Football, featuring jerseys, a cap, and slides, available at saturdaysfootball.com/dominos.
The promotions come as Domino's works to attract cost-conscious customers. The chain has leaned on deals such as its "Emergency Pizza" offer to drive traffic, but its first-quarter U.S. same-store sales rose just 0.9% — well short of analyst expectations — and the company posted a net income decline of 6.6% to $139.8 million. Domino's had projected full-year U.S. same-store sales growth of 3% for fiscal 2026.
