United Rentals Expands Digital Customer Experience with Equipment Agent Launch in ChatGPT
Early adoption signals strong demand for faster equipment planning
United Rentals (NYSE: URI) today announced the expansion of its AI-powered Equipment Agent to be accessible in ChatGPT, giving customers a faster, more intuitive way to identify equipment solutions for complex jobsites and time-sensitive projects. The launch marks the first equipment rental application available in the ChatGPT store, expanding how customers can access United Rentals' expertise within the digital tools they already use every day.
Originally launched earlier this year as a first-of-its-kind AI-powered equipment recommendation solution for the equipment rental industry, the Equipment Agent uses a conversational experience to guide customers through key project requirements and quickly connect them to relevant equipment recommendations for the job.
“Leveraging AI can make expertise easier to access,” said Tony Leopold, Senior Vice President - Chief Technology and Strategy Officer, United Rentals. “By bringing the Equipment Agent into ChatGPT, we’re meeting customers in the platforms they already use to plan work, solve problems and make decisions. It’s part of our broader focus on creating digital experiences built around the speed, complexity and realities of modern jobsites.”
