Booker, who is seen as a potential 2028 presidential candidate, made an explicit appeal to MAHA during a speech focused on combating the unhealthiness of the American food diet at the Center for American Progress’s Ideas Conference on Tuesday. “Some of you might be surprised that I came here to talk about food. Don’t be,” said Booker. “Because while we’re debating other big things, millions of American moms and dads turned their attention to what is on their dinner plate, and a movement called MAHA caught fire in the vacuum we left behind.”

MAHA moms, as they are infrequently known, have pushed President Donald Trump’s administration to make the American diet healthier by focusing on whole foods, fruits, and vegetables, and less on ultra-processed foods, which have led to higher obesity rates and chronic illnesses.

“We should not be fighting that movement,” Booker told fellow liberals at the conference. “We should be telling those loving moms and dads that they are right, right about the chemicals, right about the ultra-processed foods, right about the chronic disease, right, that something in America is profoundly broken.”

The New Jersey senator alluded to current tensions between MAHA and the Trump administration over a case being considered by the Supreme Court.