It’s not the partnership anyone predicted. Mark Cuban, who spent 2024 campaigning for Kamala Harris, stood beside Donald Trump at the White House on Monday to announce a major expansion of TrumpRx. The site is adding more than 600 generic medications through Cuban’s Cost Plus Drugs company, alongside Amazon Pharmacy and GoodRx.
The optics at Monday’s event were unmistakably awkward. This is a man Trump called “weak and pathetic,” a “loser,” and “a total non-athlete” on Truth Social during the 2024 campaign. That’s the same campaign in which Cuban stumped hard for Harris and told Vivek Ramaswamy that Trump was “unethical.”
On Monday, when a reporter noted how remarkable it was to see the two of them sharing a stage, Trump turned to Cuban and said, “Well, he made a mistake. It was a big mistake.”
Cuban laughed, then said, “I’m not going into my politics at all” when asked about his 2024 positioning. Asked what his message was to Democrats surprised to see him at the White House, he said, “Democrats want cheaper medications, too. The goal is the goal.”
Cuban’s actions on Monday resonate with someone quite unlike the person who stood beside him: someone who swallowed his pride in the hopes of reaching the goal. In fact, it’s something Cuban himself predicted in September 2025, when he wrote in an X post, “If that happens, Trump gets all the credit and it will be deserved. But right now, everything I’ve seen lets them work around their PBMs. They are still more afraid of PBMs than Trump,” he said, in regards to pharmacy benefit managers (PBMs) playing middle manager and driving up drug prices.
