Two of the largest cookware conglomerates in the world are suing a six-year-old startup over claims of false advertising in regard to non-stick cookware.
Groupe SEB USA (the maker of T-Fal and All-Clad) and Meyer Corporation (Farberware, Rachael Ray, Anolon) filed suit against Caraway Home on Feb. 13 in the Southern District of New York, accusing the ceramic cookware brand of false advertising, commercial disparagement, trade libel, and unjust enrichment.
The 34-page complaint takes issue with Caraway’s marketing, which characterizes PTFE-coated cookware (the dominant non-stick material used by both plaintiffs) as “toxic,” cancer-causing, and laced with “forever chemicals.”
The lawsuit’s core
SEB and Meyer allege that Caraway, which launched in 2019, built its brand from day one on a “false premise:” that PTFE-coated cookware makes consumers sick.
