Clutch Report: 96% of Users Are Concerned About How Apps Use Their Personal Data
As AI raises the stakes on app permissions, transparency is no longer optional.
New Clutch research finds that 96% of smartphone users are concerned about how apps use their personal data, with 78% saying they've become more cautious about granting permissions since the rise of AI.
Users Are Skeptical — and Taking Action
The data makes clear that passive permission-granting is over. Nearly three in four users (74%) have revoked app permissions because they believed their data was being misused, and 71% have deleted an app entirely. More than half (51%) are actively trying to limit the data they share, a practice increasingly known as data minimization.
