Fresh off of the release of her new album, Middle of Nowhere, Kacey Musgraves is not slowing down.
Before she heads out on the road to tour the record later this summer, the country star is dropping a capsule collection with denim brand Lee, featuring more than 100 men’s and women’s items that span jeans, tees, jackets, dresses, sleepwear, swimwear, accessories and pet accessories. The collection is titled Kacey Lee, in a nod to her middle name, and has been designed exclusively for Walmart.
“It was my dream to make a collection that was available to all people everywhere, even people out in the middle of nowhere,” Musgraves tells The Hollywood Reporter of tying the collab in with her new music. “This collection is going to be spread way out across America, big cities and small towns, and so I was thinking about fans in big cities as well as people even in my tiny hometown.”
She has been working on Kacey Lee for about a year — designing as she was wrapping up work on Middle of Nowhere — and a number of the pieces feature lyrics and visual elements from both the new album and her past projects.
“It was hard to narrow it down because I feel like there’s a lot of fun imagery and buzzwords on this record that you could lean into,” Musgraves says of choosing which lyrics to highlight. “But I was also like, maybe it’s cool to infuse some of the older songs in there too. So there’s kind of a mix — Pageant Material gets a bit of love in this collection, which I think fans will like because they’re always bullying me to include more Pageant Material, which, hey, bullying works.”
