Turkish apparel sector prepares for EU’s Digital Product Passport
Türkiye’s ready-to-wear sector views the European Union’s upcoming Digital Product Passport mandate for textiles as a major opportunity to gain a competitive edge.
Designed to ensure transparency and traceability in the textile industry under the EU’s Green Deal objectives, the passport acts as a digital identity that records a product’s entire journey from the field to the retail shelf via a digital dataset.
The application will document the environmental impact of a product by including critical data such as raw material origin, water and energy consumption, carbon footprint and recyclability. Both consumers and customs officials will be able to access this information using QR codes displayed on the products.Çağlar Bağcı, President of the Aegean Ready-to-Wear and Apparel Exporters’ Association, said that the sector’s preparations for the passport are ongoing.
Noting that they are informing manufacturers through training sessions and seminars, Bağcı explained that they are running a “Support the Development of International Competitiveness” (UR-GE) project to address this issue.
