Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518833831/en/ Global CTV advertising revenue by company, 2015-2030
Google, Amazon and Netflix Dominate the Evolving TV Landscape
The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to capture 50% of the global connected TV advertising market by 2030. The findings highlight how the center of power in television is rapidly shifting away from traditional broadcasting toward streaming platforms, TV operating systems and advertising ecosystems. By the end of the decade:
