ALTERLIFE is opening a new chapter in its growth trajectory with the entry of Alter Ego Ventures and Alea Holdings into its share capital.The two investment firms are each acquiring a 10% stake, further strengthening the group’s shareholder base and supporting the next phase of its expansion in Greece’s wellness market.The transaction is expected to accelerate the group’s strong growth momentum by providing fresh capital to fast-track its expansion plans, while the partnership with the new shareholders is anticipated to contribute significantly to further reinforcing ALTERLIFE’s leading position within Greece’s broader wellness ecosystem. The development follows the company’s strategic transformation initiated in July 2024, when Highwire Investments, together with Nasos Zarkalis and Haris Kyriakopoulos, entered the company’s shareholder structure. Since then, ALTERLIFE has significantly accelerated its investment program, moving forward with the development of 21 new large-scale, state-of-the-art fitness clubs through investments exceeding 21 million euros.Founded by Dimitris Koukouflis and Telemachos Koukouflis, ALTERLIFE has transformed its operating model by converting its largest gyms into company-owned facilities, while also investing substantially in both its management team and broader workforce.Today, the group ranks among Greece’s largest fitness and wellness service providers, operating a network of 90 gyms and serving more than 165,000 members nationwide. Of these, 49 are company-owned, while 41 operate in partnership with the company’s affiliate network. Daily operations and member experience are supported by 1,700 professionals and partners, with the company focusing on delivering personalized fitness and wellness services in a modern and customer-friendly environment.Following the full integration of the gyms converted into corporate-owned facilities in 2025, ALTERLIFE’s annual revenues exceeded 40 million euros, while its average annual growth rate reached 49% over the past three years.Upon completion of the transaction, the company’s shareholder structure will be as follows: Highwire Investments 41%, Founders 39%, Alter Ego Ventures 10%, and Alea Holdings 10%.The entry of the new shareholders further enhances the group’s financial flexibility at a time of heightened activity in Greece’s wellness market, where demand for organized, modern, and high-quality fitness and wellness services remains strong.