If you want to understand the future of propaganda, stop reading serious-minded reports about Russia and start watching Iranian Lego diss rap videos, looking at embassy shitposts, and consuming pro-Iran AI slop. A hundred days ago, Iran was a pariah state massacring protesters en masse. Today, it’s the internet’s main character.

That success is made more remarkable by the fact that the White House is playing (and losing) the same game. The Trump administration churns out its own AI slop, its own combative memes, its own shitposts. None of it lands. This kind of propaganda works best when it’s punching up, and you’re not punching up when you’re the one dropping the bombs.

If you want to understand the future of propaganda, stop reading serious-minded reports about Russia and start watching Iranian Lego diss rap videos, looking at embassy shitposts, and consuming pro-Iran AI slop. A hundred days ago, Iran was a pariah state massacring protesters en masse. Today, it’s the internet’s main character.

That success is made more remarkable by the fact that the White House is playing (and losing) the same game. The Trump administration churns out its own AI slop, its own combative memes, its own shitposts. None of it lands. This kind of propaganda works best when it’s punching up, and you’re not punching up when you’re the one dropping the bombs.