Netflix Inc (NASDAQ:NFLX) shares are trading in positive territory Monday afternoon, defying a broader market sell-off as Wall Street cheers the company's newly unveiled, multi-game NFL streaming slate. BofA Securities analyst Jessica Reif Ehrlich also reiterated a Buy rating on Netflix early Monday, noting that its rapidly scaling ad-supported tier is projected to double its advertising revenue to roughly $3 billion in 2026. Here’s what investors need to know.
Netflix shares are trending higher. Why are NFLX shares climbing?
What’s Driving Netflix’s Live Programming Expansion?The NFL schedule was officially unveiled on Thursday, May 14, with remaining matchups, including the week 18 1 p.m. game, expected to be filled in later, keeping headlines around Netflix's live-sports push in play.Netflix has been highlighting the scale of its content engine, saying it spent more than $135 billion on films and TV shows over the past decade and contributed over $325 billion to the global economy while supporting more than 425,000 production jobs. The company also said it ended 2025 with more than 325 million paid subscribers, with non-English-language content now representing over one-third of total viewing.NFLX: Key Technical Levels To Watch This WeekEven with Monday's bounce, the longer-term trend remains pressured: Netflix is trading 1.4% below its 20-day SMA, 5.8% below its 50-day SMA, 1.8% below its 100-day SMA, and 13.3% below its 200-day SMA. The 20-day SMA sitting below the 50-day SMA keeps the near-term structure bearish, and the death cross from December 2025 (50-day below 200-day) is still an overhang for longer-term trend followers.MACD is the cleaner momentum read right now: it's below its signal line and the histogram is negative, which points to upside pressure fading unless price can push back through overhead supply. In plain English, MACD compares shorter- and longer-term momentum, and being below the signal line often means rallies have trouble sustaining.
