Large-scale technology implementations rarely fail because of the technology alone. More often, trust erodes when employees feel decisions are being made around them instead of with them or when communication becomes inconsistent as rollout pressures build.
For adoption to last beyond launch week, change management teams have to treat trust as an ongoing operational priority, not a one-time messaging exercise. Below, members of Forbes Technology Council share practical ways leaders can earn that trust early and sustain it through every stage of a major tech rollout.
Rebuild Change Playbooks Around Trust
Many implementation playbooks are outdated and need to be rewritten to reflect the trust challenges created by rapid AI adoption. The objective must shift from “trust the tech” to “trust the people behind it.” That means empowering credible change champions, pacing change in line with culture, and increasing executive visibility throughout implementation. - Rochelle Blease, G2 Risk Solutions
Clarify The AI Strategy Early









