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When it was first released in 1986, The Transformers: The Movie was a box office bomb. The worse and more lasting fate, however, was the (so-called) trauma thrust upon unsuspecting kid moviegoers thanks to the death of one of the lead characters.
Now Hasbro, the toy company that owns the Transformers brand, and specialty distributor Fathom Entertainment have teamed up to theatrically rerelease the animated movie, which has since developed a cult following. The screening is timed to its 40th anniversary.
Beginning Sept. 17, The Transformers: The Movie will roll out in theaters across the U.S. with a wide theatrical release through Sept. 21. The movie will be presented in 4K. Select international markets are expected to launch day-and-date with the U.S.
“For decades, Transformers fans have carried this film with them, which is a testament to its storytelling and lasting cultural impact,” said Alyse D’Antuono, Hasbro’s vp, global brand & franchise strategy, action brands, in a statement. “Bringing it back to theaters is an opportunity for longtime fans to relive it together, and for new audiences to experience a defining chapter of Transformers history.”
