$300 off/$549
As part of its ongoing Memorial Day sale, Amazon is offering Fujifilm’s X Half mirrorless camera for $549 shipped. This is one of the more affordable Fujifilm mirrorless cameras out there that typically goes for $849, so you’re looking at a $300 discount. It dropped to the $649 mark during the Black Friday sale last year, and today’s deal shaves an additional $100 off to mark the lowest price we have tracked for it to date. You can get this in Black, Charcoal, and Silver finishes, and they’re all down to their lowest price at $300 off. Best Buy is also matching the price for this camera as part of its Memorial Day sale, so be sure to snag it after getting more details below.
The Fujifilm X Half is one of the more unusual cameras Fujifilm has released in recent years, and that’s exactly what makes it interesting. Instead of trying to compete with spec-heavy mirrorless cameras, the X Half focuses on creating a simpler and more enjoyable experience. It’s inspired by the classic half-frame film cameras and uses a vertically oriented 1-inch sensor to capture portrait-style images by default. It also pairs that sensor with a fixed 32mm-equivalent f/2.8 lens in a compact retro body. One of the biggest highlights here is its built-in features designed to mimic film photography, including Film Camera Mode, a frame advance lever, diptych image creation, and the brand’s well-known film simulations. It even leans heavily into a distraction-free approach that encourages users to focus more on taking photos and less on endlessly tweaking settings.
