Target RWE and NoviSci Rebrand as Pedestal Health and Headwater Science
New identities advance a modern approach to evidence generation
Target RWE and NoviSci, two leaders in evidence generation, today announced they will rebrand as Pedestal Health and Headwater Science. These two distinct companies will work to build a modern evidence-generation engine for life sciences organizations, navigating the most complex and consequential research challenges.
Pedestal Health (formerly Target RWE) is a full-service evidence generation partner for life sciences organizations. The company delivers scientifically rigorous, regulatory-ready longitudinal datasets that serve a variety of evidence generation needs, from traditional real-world evidence to externally controlled trials to prospective clinical studies. Currently in liver disease, dermatology, and gastroenterology, Pedestal Health’s evidence generation capabilities deliver regulatory-grade insights, with a focus on translating complex data into decisions that improve patient care.
Headwater Science (formerly NoviSci) is a methodological and analytical engine for real-world data. With deep expertise in causal inference, comparative effectiveness, healthcare utilization and expenditure, and regulatory-grade software, Headwater Science brings principled, reproducible, and innovative data science to the most complex scientific questions in medicine. Alan Brookhart, a leader in the development and application of methods for real-world evidence, recently returned to lead Headwater Science into this new phase.
