Bolstering the Brazilian presence in Cannes this year, São Paulo public audiovisual company Spcine is developing strategic partnerships and promoting the city as a competitive film and TV hub on the global stage while backing six domestic films in various sections and programs at the festival.
Spcine’s participation in Cannes is part of the internationalization strategy of São Paulo’s audiovisual industry. Led by Spcine, those efforts include institutional support, encouraging international circulation of works and strengthening São Paulo’s production chain. By 2026, the company plans to invest approximately R$60 million ($11.8 million) in the audiovisual sector, encompassing development, production and distribution.
On Monday, Spcine joins fellow Brazilian partners Projeto Paradiso, RioFilme and Embratur in a Marché du Film panel dedicated to the continuation of the Hubert Bals Fund + Brasil (HBF+Brasil) Development Support Initiative.
It follows a bustling week for Spcine on the Croisette that has included special presentations, events, screenings, panels and soirées. Among the highlights was a panel in partnership with the government of the state of São Paulo focusing on local audiovisual production.
