Two years ago, when Xiaomi launched its first SU7, 36Kr visited a Xiaomi store in a large Beijing mall and found a showroom packed with prospective buyers. A blue SU7 unit logged nearly 60 test drives in nine hours. It started the day showing 800 kilometers of range on a full charge. By the end, the display showed just 40 kilometers remaining, and the system had already flashed a red warning.
On Thursday, March 19, Xiaomi unveiled the new SU7 electric vehicle, and 36Kr returned to the same store. By Saturday evening, a new SU7 on display still showed more than 250 kilometers of remaining range.
“Friday was almost dead. One of the cars sat in the basement garage all day,” a salesperson told 36Kr. It was not until the weekend that the crowd picked up. “We’re one of the larger stores in Beijing. Over the weekend, the salespeople here handled around 60–80 test-drive bookings a day in total.”
According to Xiaomi, its 477 stores nationwide completed 50,000 test drives of the new SU7 over the first three days after launch, or about 105 test drives per store on average. By comparison, the first SU7 averaged roughly 200 test drives per store on its first weekday after launch.
Since 2024, Xiaomi has added more than 400 stores nationwide. With a much larger retail network, demand for the new SU7 appears more spread out.
