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MANILA, Philippines — Philippine Seven Corp. (PSC), the exclusive licensor of 7-Eleven stores in the country, said more Filipinos were turning to cheaper, ready-to-eat meals and beverages as inflation continued to pressure household budgets.
Speaking at the Philippine Stock Exchange’s investor day 2026, PSC head of finance and investor relations Lawrence de Leon said the company was seeing “down-trading behavior” among consumers, particularly in food service categories.
“Instead of people going to casual dining restaurants, going to the quick-service restaurants, they’re getting our Crunch Time instead and our ready-to-eat rice meals,” he said.
The trend helped support sales growth despite softer consumer spending caused by elevated oil prices and inflation following the Iran conflict.
