The Gen Z-coined suffix has infiltrated the lifestyle space, encouraging us to obsess over what we eat
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The Gen Z-coined suffix has infiltrated lifestyle and dietary spaces, encouraging us to obsess over what we eat
Published
May 7, 2026 11:00AM (EDT)
Protein powder and shake (Anna Blazhuk / Getty Images)
Food journalist Elizabeth Dunn tells the hosts of HuffPost's "Am I Doing It Wrong?" podcast why they should consider steering…
Chia seeds, legumes and Greek yogurt are taking over TikTok as part of a new trend called "fibermaxxing."
Social media pressures only makes this condition more prevalent.
As consumers find their next grocery obsession in fiber, food and beverage companies are racing to keep up with the trend.
Social media users are loading up their yogurt bowls and salads with fruits, nuts and chia seeds to get in as much fiber as…
The dairy industry rallies and start-ups emerge thanks to the fashion for high-protein foods.
