In the fast-paced world of Afrobeats, where many upcoming artistes dream of co-signs from established superstars, music executive Ameen and renowned producer Krizbeatz recently revealed a bold decision they made early in their careers — turning down an offer from Davido to sponsor one of their music videos.
Speaking during an interview, the duo explained that the decision was never about pride or disrespect, but about being intentional with ownership, independence, and long-term vision.
According to Ameen, the early days of the Afrobeats movement were filled with opportunities that could easily shape an artiste’s direction permanently. While Davido’s gesture came from a genuine place of support and belief in their sound, they understood the importance of building their brand on their own terms.
“We were intentional about ownership,” Ameen shared during the interview. “At that stage, we wanted to understand the value of controlling our creative direction, our brand, and our business.”
Krizbeatz, widely respected for crafting some of Africa’s biggest records, echoed the same sentiment, emphasizing that many young creatives focus only on immediate visibility without considering the long-term implications of partnerships and funding.
